The largest online marine news network in the world, Australia’s TetraMedia Marine Group, publishers of Sail-World.com, Powerboat-World.com and MarineBusiness-World.com has announced a strategic alliance with a major North American magazine publisher.
One of the oldest privately owned Canadian publishers, Toronto -based Kerrwil Publications (Kerrwil) dominate the Canadian marine magazine scene producing the Canadian Yachting magazine, along with Trailer Boating Canada and Boating Industry magazines
TetraMedia With a network of editors and contributors worldwide, delivers local, national and international news via Sail-World Asia, Sail-World Australia, Sail-World Europe, Sail-World New Zealand, Sail-World UK, Sail-World US, Sail-World Cruising and Sail-World Cruising Australia and will now, with the launch of Sail-World Canada serve Canada via its sailing sites, along with a range of power boating and marine industry sites.
Sail-World Canada will delivery 24/7 online sailing news of both Canadian and international origin to a large Canadian audience, while at the same time distributing Canadian marine news to a worldwide audience.
Rob Kothe, founder of Sail-World and Managing Director of the TetraMedia Marine Group, explains that in news delivery, online technology provides tangible consumer and industry and consumer benefits.
'Over the last decade, the Internet has begun to impact heavily on the marine scene. Sailors have voted with their mouses and the Internet is now the primary delivery method for breaking marine news internationally.
'The marine industry – in many parts of the world – has been able to engage with these audiences online, delivering significant gains in audience involvement.
'In this North American joint venture , we will be able to broaden our audiences experience with reports from Canadian and US sailing events and also feature article content published in its strong and vibrant marine titles.'
Elizabeth A Kerr, President of Canadian Yachting commented, 'by partnering with TetraMedia, our Editorial team, led by Andy Adams can deliver exciting and innovative news opportunities for our event, class associations, yacht clubs and marinas and marine groups.
The TetraMedia Marine Group has a proven and tested formula that delivers marine news to a very engaged, eager and ever growing audience.
A powerful mix of social networking within the marine area, combined with news generated (and uploaded) by the marine scene will provide our audience across Canada, the US and worldwide with up-to-date stories, images, audio and video.
Geolocation technology enables location-specific news to be featured. This means we can deliver the latest and most relevant new to our passionate and engaged audience …locally, regionally, nationally and internationally.
For Canadian sailors, we are delighted with this strategic alliance as we will now be able to deliver interesting and pertinent Canadian sailing and boating industry news to our combined world audience of around 200,000 sailors and boaters each month.